Open Copywriting Courses
Training Courses:
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Secrets of Effective Copywriting - Next date TBA
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£175.00
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Next course date TBA. Please do not book yet.
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£175.00
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Book today with the special offer for the course on Tues 24 Jan 2012:
Buy one delegate place (for the standard price of £175) and get one free. TO BOOK USING THIS OFFER, PLEASE RING ME ON 0116 286 9800 OR EMAIL ME AT gillian@thecopywritingcoach.co.uk
Places are limited.
Powerful. Practical. Enjoyable.
If you’ve ever faced a blank page, you’ll know how difficult it can be to fill it with the right words. Yet, you’ll also know that choosing the right words can make a real difference to your bottom line.
Choose a powerful copywriting course
These information-packed courses offer valuable training in a friendly and supportive atmosphere. Whether you’re learning the copywriting ropes, or are more experienced and fancy a refresher, you’ll come away with tools and ideas for creating more effective copy. Places on all courses are limited to help you make the most of the experience. Please see below for the agenda for Jan 24.
"I really enjoyed the day and learnt a lot more information of value than any other course I have been on." - Linda Leatham, Egghead Design
Delegates have been on my courses from:
The RSPB
Bradford College
Hampshire Fire and Rescue Service
The University of Leicester
Liverpool Biennial
Pallex
Rainbows Children’s Hospice…
and many, many more private and public sector organisations
Can't make it?
You can also choose to have these courses presented in-house as 1:1 or group training days. Please contact me for details or see in-house copywriting training.
Secrets Of Effective Copywriting - Leicestershire - Tues 24 January 2012
This is an opportunity to discover some of the secrets of effective copywriting and learn to be more ‘copy confident’. It's an informative day - and I think you'll enjoy it too.
The morning session:
· Planning for success – what you should know before you put pen to paper: planning that’s designed to make your marketing copy speak even more powerfully to your target market
· Eight golden rules for more effective copywriting – including writing from your reader’s point of view and achieving ‘pull through’.
· Should you use long copy or short?
· Ideas for headlines.
The afternoon session:
· Ten top tips for creating more compelling text – including writing in plain English and the feature:benefit conundrum - creating the message that's right for your target market.
· Getting the reader’s attention.
The importance of the call to action in the selling process.
· The importance of the checking process.
· Writing differently for different tactics – what would you put in a sales letter that has no place in a website?
· Tips for overcoming writer’s block.
· Hints on proof-reading.
There’ll be time for copywriting practice too.
(Please note that these timings are subject to change depending on how interactive the day becomes.)
Interested?
Why not book today using the special offer, as places are limited. The course fee includes a buffet-style lunch, refreshments and notes to take away. The course will be held in Leicestershire, just a couple of miles or so from the M1/M69 junction. Please call me on 0116 286 9800/07961 823 674 or e-mail me at gillian@thecopywritingcoach.co.uk